The retail sector’s “Facebook effect”

Facebook’s influence on your e-commerce strategy may have more of an impact than you first thought. Facebook is reported to be likely to to have contributed £3 out of every £4 spent on social media marketing in the UK last year with some sources such as American Eagle reporting that Facebook referred buyers spend 57% more than the sites average.

Read the full “Facebook effect” article here on SMI

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Tips on Facebook Ad campaigns

An absolute must read!

Rebloged from: Lightspeed Venture Partners

 

A couple of weeks ago Webtrends analyzed 11,529 Facebook ad campaigns representing 4.5bn impressions to see what conclusions they could draw. It’s worth reading their short white paper on Facebook Advertising Performance Benchmarks and Analysis. Some highlights include:

  • Click through rates steadily increase with age up to 65
  • State by state CTRs are relatively flat with the exception of North Dakota and Wyoming being substantially higher than the other states
  • Fun/entertainment focused campaigns work better than other types of topics
  • People who didn’t attend college click more than people who did
  • People who attended college use their friends as a filter to determine who to click on more than people who didn’t attend college
  • FB ads need new creative after three to five days

I’d urge you to read the whole thing. It’s only seven pages long.

Source: lsvp.wordpress.com